Ventures Consulting Group

A Digital Marketing
PPC Management Agency

Core Benefits

All Inclusive Pricing

Simple to understand pricing structure. Leaves plenty of margin for healthy profits and strong ROI.

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Free Adwords Audit

We'll analyse your account looking for wasted ad spend and opportunities for increased ROI and conversions.

100% Account Ownership

The money is in the data. You keep all data, creatives, ad copy, and campaigns. 100% transparency!

Managed Account Setup

PPC campaigns can mean hundreds of ad groups, keywords, ads, etc. It's what we do best so you don't have to.

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Call Tracking & Recording

We track and record all inbound calls to better serve you and your business. 100% customization.

In House Support

Providing top notch customer support is in our DNA, we're here every step of the way. Reach out to us anytime!

Results Start With A Proven Process

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1. RESEARCH

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We research and devise a strategy in line with your business goals.

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2. PLAN

We plan and build out your campaign for optimal performance.

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3. OPTIMIZE

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We fine tune and optimize your campaign to meet business objectives.

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4. SCALE

We then scale your campaign to exceed your expectations.

What to Expect from Our Agency

Below is a short list of our PPC management services that we'll address and work on before, during and after your account is setup up. We're not a set it and forget it agency where campaigns are visited every few weeks. It's in our best interest to maintain very high conversions and it's what we do best.

Creating targeted Google search engine marketing campaigns with the specific purpose of only driving a high ROI.

Creating multiple, highly targeted ad groups by analyzing the different products/services your company offers.

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Creating multiple effective ads for every ad group and fine tuning ads for peak performance and conversions.

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Monitoring and adjusting bid strategies based on performance across all ad groups and keywords.

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Adding ad group level keywords based off of raw search query conversion data.

Call tracking and call recording. Track calls down to the keyword level so you can see exactly what keywords are driving your campaign inbound phone calls.

Device bidding optimizations. Increase or decrease device bids based on whats converting and what is not.

Monitoring your Google AdWords PPC performance by analyzing Google Analytics conversion data, further fine tuning search campaigns to run more efficiently.

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Decreasing the CPL (cost per lead) while increasing the campaigns lead volume.

Implementing A/B multivariate testing and other conversion optimization tactics and strategies for your landing page(s).

Reducing wasted ad spend by removing irrelevant keywords from search query keywords, continually adding/removing positive/negative keywords.

Ad extension optimizations. Cut what's not converting, increase what is converting, maximizing lead conversions, optin's and phone calls.

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Continuously improving CTR, optimizing ROI, and conversions.

Not Sure You Need An Online Marketing Agency?

Due Diligence, The Process In a Nutshell

Here's a 30,000 foot view of what we do in a nutshell with each and every client. While this is not an exhaustive list, it pretty much covers the basics of our core processes.

Initial Consultation
We’ll discuss your project, target audience, top competitors and campaign goals. We will then roll out a customized strategy unique to your business. After we are all feeling comfortable about the prospect of working together, we begin to work on either building out a new campaign or optimizing existing campaigns.
Conversion Code
We can’t optimize a campaign and grow your company's ROI without knowing what keywords are winners and which ones are losers! We’ll install the conversion code on your website(s) thank you page or what's commonly known as a conversion page. If applicable we can also direct your in-house team on how to do this as well.
Google Analytics
We want to make sure your Google Analytics is set-up properly as well. So we will go ahead and tie that all together for you, making sure all the data points are clicking!
Geo Targeting
Are your clients local, national or international? We can target based on states, cities, counties, zip codes, neighborhoods, countries, etc.
Keyword Selection
This applies to both keywords we want to go after and keywords we don't want Google to show ads for. Sound confusing? Let's talk about it for a minute. Say you want to generate some personal injury leads in your area. It makes sense we'd go after a term like personal injury attorney [area], so if we're bidding on the broad match term "personal injury attorney" guess what, Google is going to show our ads for terms like “personal injury lawyer definition, personal injury lawyer reviews, personal injury lawyer job description”. It will show our ads for those terms because they are closely related. So to mitigate some damage we will set negative keywords like definition, reviews, job description, etc.
Landing Page Design
We offer landing pages. We'll also help consult any in-house designer you have on payroll in the design aspects of what we need at no additional charge. If you need us to build out a page for you it will be an additional cost. We use a landing page SaaS Instapage, which allows us to create multiple versions of your landing page and let Instapage’s proprietary algorithm automatically A/B test different versions against each other so that we're always running traffic to the highest converting page.
Phone Call Tracking
If your business goals include phone call conversions we will optimize your campaign/landing page to drive tracked phone call conversions. We can either create a separate 'call only' campaign to drive calls or we can optimize your existing campaign and bid higher for mobile traffic. In addition, we can track all of your phone calls that came from your Adwords campaigns to fine tune ROI.
Ad Copywriting
We’re not trying to toot our own horns here but we’ve been pumping out copy for a long time, we know what works and what doesn’t. Our ads have incredible CTR rates, which in turn lead to higher quality scores and overall. a more optimal performing campaign.
Bid Management
This is so simple, which is hard to understand for us because most companies need all kinds of fancy tools and software to do this. We decrease or drop bids on loser keywords and increase on winners. 2+2=4 ... not "def find_max (L): max = 0 for x in L: if x > max: max = x return max". Good grief!! Let’s not over complicate things, KISS .. Keep It Simple Simon!
Ad Schedule
It’s in your best interest to set-up times for your ads to start and stop. Let’s be realistic, it's not going to be the greatest lead that comes through at 1:54 am or phone call that comes in after you've closed the doors. We advise all our clients to run a little before business hours and a little after.
Weekly Reporting
Once a week, every Tuesday, we generate a report detailing the past 7 days of AdWords account activity from your Adwords campaigns. It will also compare the new week to the previous week so you'll be able to see campaign progression. Also, on the 1st of every month, you will be notified of all inbound call data including all available call recordings (if you want). You can expect an email from us letting you know these reports are available inside the member's area.
Monthly Consultation
While reports are great, they don't tell the whole story. Once per month we'll reach out and talk with you about your campaigns, make recommendations, answer questions, and keep you updated on all the latest developments as it pertains to your Adwords campaigns.

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Case Studies

 

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