DUI Law PPC Case Study
From 4 to 55 Leads Per Month Within 60 Days
As with all our clients - respect for privacy/anonymity is our #1 priority and this lawyer/client was no different, however, they agreed to let us share their campaign results over the first 60 days. The client came to us in August 2016 with a small Adwords campaign generating between 4-8 leads per month. By September we had a campaign built out, optimized and generating leads steadily. To put this into perspective we took the client from 4-8 leads per month to 55 leads, massive improvement! Keep in mind if the client closes just one lead into a client, the revenue from that case can be anywhere between $3,500-$10,000+.
The main challenge for this client was convincing them to increase their marketing budget. The law field can be tricky because the leads generated are very valuable. The cost per click (CPC’s) can be upwards of $26-$38 per click, sometimes more. Simply can’t expect to pay $30 per click with a budget of $25 per day and expect a ton of leads, it just doesn't work.
*(Monthly lead volume depends on monthly ad budget. Bigger budgets get bigger results)*
Since we already do a lot of PPC management in the law field our strategy was simple. Areas of focus for the client: landing page creation/content, strong CTA’s (call to action), and a diverse group of small, broken down ad groups/keywords focused around the clients specific services. The first months results were exciting for this client, increasing lead flow by 600+%.
Bottom line, if you want more cases every month, simply spend more money.
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Click Through Rate
Our Proven, Mobile Optimized, Criminal/Civil Law Landing Page Drives Inbound Calls & Form Submissions!
Lead Capture Page
Campaign Generated 55 Hot Leads Per Month!
At the time we documented the results this campaign generated 55 hot leads, 31 phone calls and another 24 form submissions!
With small budget of $80 per day, the campaign generated 334 clicks with a 1.73% click through rate (CTR), 24 conversions (7.21% campaign conversion rate), and a 3.4 average ad position.
Phone Call Conversions
31+ phone calls per month were generated from this Adwords campaign, tracked down to keyword level and allowing us to further optimize the campaign.
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