Family Law PPC Case Study

Zero to 35 Leads Per Month in 24 Days

As with all our clients - respect for privacy/anonymity is our #1 priority and this family lawyer/client is no different, however, they agreed to let us share their campaign results over the first 30 days. They came to us beginning of November 2016 looking to start using Google AdWords for the first time. They're a small family law practice that wanted to target divorce, child support, child custody and general family law cases.

The Challenge

They wanted to generate these cases on a small budget for AdWords ($1500/month*). Family law is a niche we dominate no matter where the client is located so we got to work immediately and launched the campaign November 14, 2016. Within the first 30 days we generated 35 hot inbound leads from both form submissions and phone calls. Proof below!

*(Monthly lead volume depends on monthly ad budget. Bigger budgets get bigger results)*

The Strategy

Since we already have a lot of family law clients our strategy was simple. Use the existing data we have for successful clients who are just in a different location and apply that to this client. Areas of focus for the client were: to implement our proven campaign, implement our proven high converting landing page and to manage the campaign as we know how to.

Family law is one niche where we can rinse and repeat to get as many family law cases as our clients want.

Current Adwords Campaign Not Performing?

Ad Clicks


Click Through Rate



Conversion Rate

Our Proven, Mobile Optimized, Family Law Landing Page Drives Inbound Calls & Form Submissions!

Campaign Generated 35 Hot Leads

Campaign Results

Campaign started November 7 2016 and at the time we documented the results it generated 35 hot leads in less than 30 days!

Campaign Details

With daily spend capped at $75 per day, the campaign generated 75 clicks with a 3.56% click through rate (CTR), 35 conversions (46.67% conversion rate), and a 1.9 average ad position.

Phone Call Conversions

We also tracked and recorded all inbound calls down to the keyword level, allowing us to further optimize the campaign.

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